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Every day in June cheap yeezy kids , FN is showcasing female leaders across the industry for our Women in Power series.What do Steve Madden’s three leading ladies have in common? A whole lot of passion and determination.Amelia Newton Varela, president of Steven Madden Ltd., Liz Rodbell, group president of retail, accessories and licensing, and Karla Frieders, chief merchandising officer, all shared insight on supporting the next generation and climbing the ladder. “Early on in my career, I was fortunate to work alongside some of the most imaginative and hardworking people in the industry,” said Newton Varela. “Steve was among those who pushed me to home in on my skills, expand my thinking and be relentless in my pursuits. As the company grew and my role grew along with it, many people were looking to me to step up.”The executive said as she climbed the ladder, she was partly terrified but believed in the brand and vision of the company. “I felt I had no other choice but to rise to the occasion,” she recalled. “I soon learned that Steve and others had been training me all along for the opportunities that came my way. All I had to do was be willing to say yes.” Frieders also talked about the pros and cons of taking every opportunity along the way. “I canceled plans, changed vacations, worked through holidays — you name it, I rearranged it. But by saying yes, I got exactly what I wanted. I used those learning opportunities to push myself forward, and I’m better for it,” she said. “The worst decision I made was also saying yes to everything. Seeking out each available opportunity is a crucial part of success Cheap Nike Shoes From China , but so is having boundaries.” Sometimes shifting focus is the key to capitalizing on the right opportunities. Rodbell said her new chapter at Steve Madden marks a significant tipping point in her career. “It holds [fresh] opportunities and challenges,” said the executive, who was formerly president of Hudson’s Bay and Lord & Taylor. The three executives are all well established, and they shared some words of wisdom for how the next generation of women should position themselves for success.Newton Varela said technology is dramatically reshaping business fundamentals — and future leaders must embrace swift change. “The biggest challenge for the next generation of leaders in general, not just women, is developing and sustaining teams that are responsive to a rapidly changing technological world. Today’s consumer knows they can go online and get what they need in no time, from a variety of sources,” she said. “Future leaders need to set up and train teams that not only use technology to assess the needs of consumers but are responsive in creative ways that are both cost effective and at the speed of light. They can’t be afraid to fail forward and try something new as well as use strategies that may seem antiquated but are still relevant and necessary.” Rodbell said she is consistently looking to support [future leaders]. “My style is inclusive and accessible. I like to problem-solve,” she said. One example? Rodbell likes to host roundtable meetings with team members of all levels to identify issues and build solutions together. “I love to mentor women to help them meet their goals. Many of these mentor/mentee relationships last for years,” she said. “I also believe in sponsorship, truly advocating for a person, advising them and platforming them for future opportunities.”Whether execs are rising stars or well established, Frieders said it is critical for them to advocate for themselves, particularly when it comes to their salaries.“Unfortunately, the pay gap is still very real for women,” Frieders said. “I encourage them to know their worth, research their line of work, and assess whether their pay is in line based on what they find. It is also so important to understand that you can’t put a price on experience. While that’s rarely ever black and white, if you go above and beyond in this industry, you absolutely will be rewarded.”Newton Varela said that if women don’t exercise their voices early in their careers Womens Nike React , “they often fade into the backdrop.”“I make it a point to create platforms where they can share their ideas and opinions openly. I also push them to continue to learn about the industry and to develop the skills they need to take their career to the next level and think outside the box,” she said. Matt Priest, president and CEO of the Footwear Distributors and Retailers of America, opened the 2019 FDRA Executive Summit, held April 4 in Washington, D.C., with a tribute to Fila's Jon Epstein, who died in February.The remembrance was fitting, according to Priest, because Epstein knew how to transform his company — a theme for the event.Several speakers addressed the importance of offering consumers something different as well as making sure brands have a unique point of view.Case in point: Diane Sullivan, CEO, president and chairman of Caleres Inc., said her company had a successful rebranding because it revisited its history and rediscovered its point of differentiation. Similarly, Columbia Sportswear president and CEO Tim Boyle emphasized how his brand had been rewarded for effectively conveying its unique qualities to consumers.“Nobody needs another brand of footwear or apparel; there are plenty of companies, plenty of brands,” said Boyle. “But if we’re going to be in that business, we have to offer something different that is recognizable by consumers and by retailers.”Communicating and connecting with the customer has always been a crucial part of retail strategy, but never as much as right now.With more product choices and increasingly noncommittal millennial shoppers, many executives spoke about leveraging customer data to make decisions with mitigated risk.First Insight president and CEO Greg Petro explained the importance of using data to be proactive rather than reactive; Greg Tunney, president of Hush Puppies https://www.thetopsneaker.com/nike-free-women , reinforced this by talking about the value of data when entering new markets.But connecting with consumers also means building a brand that they can form an emotional attachment to.Birkenstock was used as a case study in embracing a brand’s DNA and core customers. CEO David Kahan said he focuses on retaining his niche customer demographic and described the Soho outpost in New York City as a “brand home” rather than a store.Carren Morris, founder of brand development firm LaunchPad Services, echoed the need for personal connection.“As a brand and a retailer, you need to work out what the passion points are for the consumer and for the community,” said Morris. “It’s about moving away from experiential retail and getting into emotional retail; you can have an experience that doesn’t bind you to the retailer.”Transforming the way a business interacts with its customers looks different at each company, but many are turning to technology to make it happen.Mitch Harvey, 3-D innovation manager at Deckers, spoke of the work his firm does with Sketchfab to integrate 3-D and VR technology into each stage of business.And at 1Huddle, the priority is keeping employees up to date on skills and brand knowledge using gamified training so they can provide a better retail experience.“The priority has to be making it as easy and fast and convenient as possible for the customer to get what they want from our stores,” said Ed Rosenfeld, chairman and CEO at Steve Madden and outgoing FDRA chairman.The uncertainty of the political landscape was an underlying topic of the summit, but there was a unanimous belief that this is a time of opportunity for the footwear industry. Michael Froman, vice chairman and president of strategic growth at Mastercard, spoke about the difficulty of removing tariffs but also suggested that the Trump administration might be able to produce a bipartisan consensus on trade by garnering support for USMCA.Meanwhile, Nike VP and chief intellectual property officer Margo Fowler called for all brands and retailers to come together to fight the issue of counterfeiting.“Especially with the executive order this week, I think this is a moment in time that we can seize,” said Fowler. “This isn’t a competitive issue; the more people who can join together, the more successful we will be. I feel optimistic right now that there is momentum and that we can get something done.”Want more?FDRA Recognizes Wolverine, Shoe Carnival & More at Annual Executive SummitKey Takeaways From the 2018 FDRA SourcingSummit